Zoom

The zoom effect allows us to move objects or elements away in a creativity.

Normally this effect is worked with a minimum sequence of 3 frames but in the examples we showed we worked some of the elements with 2 frames only.

This effect usually complements the rest of the creativity. It is usual to add zoom effect to one of the elements that integrate a 3d or a general change of image.

As you can see from these two examples, the zoom effect is part of a 3d scenery and makeover. This type of creativity is known as a combination of lenticular effects.

To create the zoom effect you need a background and a sequence of frames that show the evolution of the approach/distance of the element to which we want to apply it.

It is a simple effect to make and with a very shocking result for the spectator.