Positive-Negative

The positive-negative effect is very attractive to the viewer’s attention.

The realization of the effect will depend exclusively on the creativity on which you want to work. Sometimes the designer thinks of a color change effect on the same image but can also add to each of the frames that flip the color itself some distinctive elements, as shown in the example in this section.

Normally, when we think about this effect, we usually go to the color flip white/black which is elegant and very shocking. Instead, we can go to multiple possibilities that integrate this positive-negative flip, converting the final result into a really color change.

The colors that usually offer a more elegant touch are usually based on the white color on almost any other color, especially on black, cyan and red. Once the lenticular printing is applied, this color mix offers the spectator a very interesting metallic/iridescent tone.